We provide the following content creation services:
Numbers, metrics and analytics change moment by moment…is your company keeping up?
We’ll make sure your brand and the content it’s producing is relevant and appropriate for the audience targeted. By studying analytics, we’ll be able to determine the content that’s connecting with your customers.
Stale content hurts your business and turns off potential customers. To save clients from this problem, we help them to come up with a plan for a routine maintenance and updates for their content. We use an editorial calendar that’s keeps the content update process running smoothly.
An editorial calendar is simply a schedule (usually a spreadsheet) that details what content needs to change, when it needs to change, and who needs to change it. In addition to regular content updates, editorial calendars can include known events that might influence content (e.g., the results of ongoing usability tests or pending government legislation), ensuring the content team ready is for action.
The following are the services we offer under content management:
Do you want to attract and retain customers? We can help create and curate relevant and valuable content in order to positively change and enhance consumer behavior.
Using research conducted at Syracuse University’s Newhouse MIND Lab – Media, Interface and Network Design (M.I.N.D.) Lab, PPA will be able to help you and your organization better understand your consumers using science! At the lab, we use a relatively new, non-invasive brain imaging device called functional near-infrared spectroscopy (fNIRS) to map people’s brains when they’re consuming content.
At PPA, we are continuously doing research on measuring the impact of negative news on consumer perception of brands. We also measure the impact of negative media content on the overall health of consumers. Using this data, we can better position you to help add value to your consumers, while making a reasonable profit.
Making money and helping promote positive content no longer have to be mutually exclusive!
In helping design your marketing plan, our purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
We build coverage for your content where your audience will actually see it through: